Client
OC Fair

Retro roots, modern magic. This OC Fair concept was a full creative swing from first idea to final execution: ideation, art direction, and design for a campaign identity built on Americana, warmth, and character. Modern-retro illustration, golden hour photography, chunky hand-drawn type, and a cast of playful icons came together into something that felt familiar and fresh all at once. A strong proof of concept that shows what happens when nostalgia gets a serious creative upgrade.

Credits
Agency: Forge

Art
Jordan Pereira (Senior Art Director)