Client
Google Ads
Every team has a personality. Few have a visual language to match. I led the creation of a full brand identity for an internal Google Ads team, building a system expressive enough to feel distinctly theirs while operating within Google's own visual world.
We needed to design a system that would feel unique to the team’s charm, yet operate within Google’s own distinctive visual identity.
The inspiration for the musical note logomark was based on the abbreviation for BPM, standing for “beats per minute”. In this instance, it served dual purpose for the team name “Brands and Product Marketing”.
The Challenge
The ability to incorporate the new visual identity into the team’s work streams was vital. We utilized the system in team onsite events, creating seasonal logo morphs and presentations that mirrored the playful nature of the base design and were stylistically inspired by previous Google Doodles.
The Application
Credits
Agency: Monks
Art
Jordan Pereira (Senior Art Director, Illustrator, Presentation Designer)
Creative Lead
Gerard Talampas (Group Creative Director)